- The problem
- An idea has potential, but the customer, offer and route to market are not yet clear.
- Type of support
- Examine the idea, develop a business-model direction, shape the value proposition and plan a go-to-market path.
- Possible outputs
- Could include an idea-validation brief, business-model outline, value proposition and launch priorities.
- Relevant experience
- Product marketing for Tours and Visa at Eghamat24; affiliate-program structure at Dayan Group.
Expertise
From a business question to a workable direction — connecting strategy, marketing, systems and execution.
The starting point
Start with the problem, not a package.
Some challenges call for a clearer business model; others need a connected acquisition journey, a campaign plan or better operating tools. The right scope depends on the situation.
01 / Direction02 / Acquisition03 / Operations
Areas of collaboration
Six ways to shape the work
- The problem
- The team has several competing issues and needs a clearer picture of where to focus.
- Type of support
- Diagnose the situation, prioritize opportunities and align decisions across marketing, sales and operations.
- Possible outputs
- Could include a problem map, prioritized opportunities and an action outline for the relevant teams.
- Relevant experience
- Marketing and CRM work at Rafiee Financial Academy; cross-functional campaign planning at Paraf Holding.
- The problem
- Acquisition activity exists, but the journey, channel choices and measurement do not yet fit together.
- Type of support
- Map acquisition journeys, choose channels, plan marketing activity and define useful measures.
- Possible outputs
- Could include a journey map, channel rationale, marketing plan and measurement outline.
- Relevant experience
- Marketing planning at RTL Theme and Eghamat24; acquisition-channel work at Rafiee Financial Academy.
- The problem
- A campaign needs a coherent objective, channel mix and execution plan across teams and suppliers.
- Type of support
- Plan and coordinate online, offline or integrated campaigns, from brief to review.
- Possible outputs
- Could include a campaign brief, channel plan, coordination plan and review framework.
- Relevant experience
- Campaign management at Limoo Host and Eghamat24; advertising consulting at Kaj Agency.
- The problem
- Marketing activity depends on disconnected processes, incomplete reporting or tools that teams cannot use consistently.
- Type of support
- Clarify processes, CRM requirements, reporting needs and supporting tools within the scope of the work.
- Possible outputs
- Could include a process map, CRM needs brief, reporting specification or tool requirements.
- Relevant experience
- CRM development at Rafiee Financial Academy; advertising reporting at ParsPack and management systems at Dayan Group.
- The problem
- A product or website brief has to serve business goals and real user needs, not just a list of features.
- Type of support
- Define requirements, align business and user experience, and collaborate on web-development direction.
- Possible outputs
- Could include a requirements brief, experience priorities, web scope and collaboration plan.
- Relevant experience
- Tours and Visa product marketing at Eghamat24; WordPress web-design work recorded in the résumé.
Collaboration process
From understanding to evaluation
- 01
Understand the Situation
Listen, review the context and identify the real constraint.
- 02
Define the Scope
Agree on the question, boundaries and priorities.
- 03
Design the Approach
Choose the work, sequence and people needed.
- 04
Execute or Support
Work with the team on the agreed direction.
- 05
Evaluate
Review what happened and what should change next.
Start a conversation
What is the question in front of your team?
Share the context and we can discuss what kind of collaboration, if any, fits the situation.
Discuss a Collaboration