About Pendar Naseri
Business builder, business consultant and marketing strategist working across business direction, marketing and technology.
From campaigns to connected business systems
My work began in digital marketing and web design, then grew into advertising, campaign leadership and the systems behind acquisition. Product marketing at Eghamat24 brought those disciplines together in the launch of Tours and Visa. Across these roles, I have worked to turn a business direction into something a team can build, run and measure.
Download résumé (PDF)A public summary; private references and unverified figures are omitted.
Areas of capability
A connected practice, grounded in the work below.
Business & Strategy
Product launches, acquisition planning, pricing and affiliate-program structure.
In practice: Eghamat24 · Dayan Group · Pardis Design
Marketing & Campaigns
Campaign planning, paid media, social channels, promotions and vendor coordination.
In practice: RTL Theme · Limoo Host · Eghamat24
Data & Measurement
Campaign analysis, advertising reporting and tools including Analytics, Tag Manager and spreadsheets.
In practice: ParsPack · Limoo Host
Web & Technology
WordPress web design, website performance and the technical foundations of digital marketing.
In practice: Freelance web design · RTL Theme
Professional experience
Years follow the résumé; some roles overlapped. Open-ended entries show their start year only.
2025 – 2026
Marketing Team Lead
Rastcin | RTL Theme
- Optimized digital marketing infrastructure and the sales funnel.
- Led data-driven campaigns focused on conversion and recurring revenue.
2025
Chief Marketing Officer
Rafiee Financial Academy
- Led CRM development and scaled sales and marketing operations.
- Launched new acquisition channels and built the marketing team.
2024
Campaign Manager
Limoo Host
- Planned and executed advertising campaigns across channels.
- Negotiated contracts with third-party vendors to extend reach.
2022
Co-founder / Marketing Manager
Adium Agency
- Built digital marketing strategies for agency clients.
- Oversaw SEO, content, social media and paid advertising services.
2022 – 2025
Advertising & Campaign Manager
NAPA Group (Eghamat24)
- Ran 360-degree campaigns and social media advertising strategy.
- Took part in final creative decisions and vendor negotiations.
2022 – 2023
Product Marketing Manager
NAPA Group (Eghamat24)
- Launched and managed two new products: Tours and Visa.
- Worked on average order value and revenue per basket.
2021 – 2022
Promotion Team Lead
Pardis Informatics Rah Farda (Paraf Holding)
- Led campaign planning and supervised the promotion team.
- Collaborated with cross-functional teams on integrated campaigns.
2021 – 2022
Promotion Team Lead
Vandad Vira Houman (Parspack)
- Managed advertising across social media and ad networks.
- Built an advertising reporting system and supported email/SMS marketing.
2020 – 2022
Advertising Consultant
Kaj Agency
- Advised on integrated online and offline advertising strategy and budgets.
2020 – 2021
Advertising & Campaign Manager
Dayan Group (Dayan Affiliate)
- Ran advertising for multiple store pages and an advertising management system.
- Planned channels and budgets for advertising campaigns.
2020 – 2021
Digital Marketing & Affiliate Marketing Expert
Dayan Group (Bikoplus)
- Researched and structured the affiliate program and trained affiliates.
2018 – 2019
Digital Marketer
Pardis Design Company
- Developed digital marketing, pricing and customer acquisition plans.
2018
WordPress Web Designer
Freelance
- Designed and built custom WordPress websites with attention to SEO and performance.
Education
Payame Noor University
Computer Engineering · 2018–2025
Shahed High School
Diploma in Experimental Sciences · 2014–2018
Selected certifications
Year awarded as listed in the résumé; current validity has not been established.
- Performance MarketingAnalytips.io · 2022
- Digital AdvertisingHubSpot Academy · 2021
- Google Ads Search CertificationGoogle Digital Academy (Skillshop) · 2021
- Google Analytics Individual QualificationGoogle Digital Academy (Skillshop) · 2021
- SEOHubSpot Academy · 2021
Selected training courses
- Data Analysis (Atlantis)Analytips.io · 2024
- Performance MarketingMasoud Ansari · 2023
- Google Ads Plushdmarketing.com · 2023
- Google Analytics 4Yazdan Moradi · 2023
- Google Analytics 4Amir Abbas Alavi · 2023
Let's connect the thinking to the doing.
If you are shaping a business, a product or a marketing direction, let's talk about the work ahead.